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How to Use PPC Attribution Models to Improve Your Campaign
Advances in data analytics and Google’s frequent algorithm updates are allowing for ever more precise PPC advertising. One of...
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Designing A Website For PPC Success
I am a PPC specialist and account manager, which means most of my time is spent managing Adwords accounts...
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Adwords Expanded Text Ads – What You Need To Do Now
Starting last week, expanded text ads are now available to all advertisers within Adwords, but what does this mean for...
