Small Business PPC Marketing

How can I help your business?

I have been offering a range of specially designed services to small businesses for over 6 years to help them grow effectively and affordably online. If you are new to online advertising don’t worry! I’ll explain everything to you without jargon and create a bespoke proposal to forecast the results you could get for your desired budget.

Or perhaps you have already been using online ads, and haven’t generated the results you were hoping for. Get a free audit on your account to flag issues and make recommendations on how to improve your performance.

I can help your business grow with:

Read answers to frequently asked questions

Search ads can get your business to the top of Google for specific searches.

Search ads work well for most businesses, and allow you to show your ads for any keyword you choose. You can control the locations and times your ads show.

For example, a florist might advertise on keywords like “wedding flowers” between the hours of 8am and 4pm within 5 miles of their store location. People searching for wedding flowers will see their ads, visit their website and help drive more business.

You can start with search ads from as low as £5-£10 per day. Get in touch to talk about the best strategy for you.

Learn more about search ads

Product ads can drive sales on your online store with targeted traffic.

Product ads are perfect for selling online. You can show images of products along with a title and price. Ads take users directly to the product page where they can then purchase through your website.

For example: a jeweler might want to sell her engraved bracelets on her website. Her product ads would show up if users search for “engraved silver bracelet”. Users can then click on her products to view and order them on her website.

Product ads drive millions of sales daily for online stores, so make sure you aren’t missing out by getting your product ads on Google Shopping and other search engines.

Learn more about product ads

What Exactly is PPC? And How Can It Help You?

PPC is a form of online advertising where you only pay for the actions users actually take.

Unlike traditional printed ads or TV advertising, you can easily control your budget and measure performance. Plus, adjust your budget as needed. Google is the largest search engine in the world, and billions of searches are made for products and services like yours every day. So getting your business on Google can really help you increase your sales, brand awareness and growth. It can also increase footfall if you have a physical store.

Millions of businesses worldwide use Google (and other search engines) to advertise and reach millions of new customers every day. You don’t have to start with a huge budget, in some sectors a daily budget of as low as £5 per day can be enough to get started.

Frequently Asked Questions

Isn't this too expensive for small businesses?

Absolutely not! The amount you spend on you ads is always up to you I will recommend an amount that will help you generate the results you want but budgets are adjustable at any time. You can even pause your campaigns if you need to. You can start advertising your business from as little as £5 per day.

Can it really work for me?

You will start seeing results from your ads right away, but it usually takes 3 – months months to get the BEST results and hot your specifics goals. It’s normal to pay more per lead/sale/call for the first few months and through hard work on your campaigns the cost reduces usually between 3 and 6 months.

Is there a contract?

It’s up to you! It’s recommended to allow at least 6 months to allow for your campaigns to perform at their best. But I offer rolling monthly services with total flexibility.

Can it really work for me?

The short answer, yes! While there are a small number of businesses that paid advertising isn’t viable for (and if you’re one of them, I’ll tell you), most businesses can see great growth through campaigns that use the right strategy – built around their needs. Often businesses might try paid advertising themselves and see poor results – but this is usually down to the wrong set up, ineffective strategy or not running them for long enough to actually get results!

How much does it cost?

What your advertising costs will depend on the keywords you want to target, as well as other factors like location, and the budget you choose. I can a free proposal for you, that details the estimated costs based on your goals. The fees for my services as your marketing manager and consultant are separate, and also billed completely separately. So you always know exactly what you are spending on your ads, and what you are paying for my services.

What is a keyword?

A keyword is a word, or group of words that someone puts in to a search engine (like Google or Bing) to search for products, services or information. Someone looking for a reliable plumber might use the keyword “best local plumber”.

What if I don't have a website?

You will need a website or page to send users to from your ads. If you don’t have a website, or need a new one I can also help with this too.

As part of my service, I review every clients website before allowing them to spend money on paid advertising. An old or broken website won’t generate good results for you – so paying to send users to it would be a waste of money. If you need a new website, find out more here.

A range of tools to help you succeed online

small business ppc

Google Ads

Google Ads (formerly AdWords) is a pay per click (PPC) advertising service by Google for all types of small and large businesses wanting to show ads on Google. With Google Adwords account management you can show ads to people who are searching for your exact products or services. Plus, you only pay when someone actually visits your site or performs a valuable action. 

small business ppc servicesGoogle My Business

Google My Business is a free and easy-to-use tool for businesses, brands, artists and organisations to manage their online presence across Google, including Search and Maps. Using Google My Business will help potential customers to find you, especially if you serve people locally.

small business ppc services

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports on your website traffic. It’s an amazingly powerful tool that can give you invaluable insights like where your customers are based, what their interests are and how they interact with your website.

What do ads on Google look like?

There are a wide range of ad types you can use on Google to advertise your business. The best kind for you will depend on you budget and goals. Below are some examples.

google search page diagram

Have an old website? Get a new one or try landing pages for great results!

 

Many small businesses often use old websites that may no longer be fit for purpose, or good enough to send paid for visitors to. However, it’s common for the price of a new website to be a real issue for smaller businesses. So I offer website and landing page creation services to help deal with this problem, giving you a high quality, purpose built and mobile friendly page to use with your campaigns for an affordable price.

Using purpose built landing pages helps to increase your conversion rates, and thus helps you get the very best return from your investment.

Find Out More