Viewers see videos they’re curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won’t need to pay every time that your ad is shown.

YouTube is the world’s second largest search engine and third most visited site after Google and Facebook. 300 hours of video are uploaded to YouTube every minute. Over 1 billion hours of YouTube videos are watched every day. It is by far the best way to reach a large audience in the most affordable way.

Using video ads for remarketing is an effective way to re-engage audiences with client testimonials and other powerful messages once you know a user is interested. These can be broken down into very specific audience lists, and you can even target users based on household income.