What is Pay Per Click? And How Can It Help You?
PPC is a form of online advertising where you only pay for the actions users actually take.
Unlike traditional printed ads or TV advertising, you can easily controlyour budget and measure performance. Plus, adjust your budget as needed.
Google is the largest search engine in the world, and billions of searches are made for products and services like yours every day. So getting your business on Google can really help you increase your sales, brand awareness and growth.
Millions of businesses worldwide use Google (and other search engines like Bing) to advertise and reach millions of new customers every day. You don’t have to start with a huge budget, in some sectors a daily budget of as low as £5 per day can be enough to get started.
What do ads on Google look like?
There are a wide range of ad types you can use on Google to advertise your business. The best kind for you will depend on you budget and goals. Below are some examples.
Tools To Help Get Your Business Noticed Online
Google Ads (formerly AdWords) is a pay per click (PPC) advertising service by Google for all types of small and large businesses wanting to show ads on Google. With Google Adwords account management you can show ads to people who are searching for your exact products or services. Plus, you only pay when someone actually visits your site or performs a valuable action.
Google My Business
Google My Business is a free and easy-to-use tool for businesses, brands, artists and organisations to manage their online presence across Google, including Search and Maps. Using Google My Business will help potential customers to find you, especially if you serve people locally.
Google Analytics is a web analytics service offered by Google that tracks and reports on your website traffic. It’s an amazingly powerful tool that can give you invaluable insights like where your customers are based, what their interests are and how they interact with your website.