What Is Pay Per Click (PPC)?

What is Pay Per Click? And How Can It Help You?

PPC is a form of online advertising where you only pay for the actions users actually take.


Unlike traditional printed ads or TV advertising, you can easily controlyour budget and measure performance. Plus, adjust your budget as needed. 

Google is the largest search engine in the world, and billions of searches are made for products and services like yours every day. So getting your business on Google can really help you increase your sales, brand awareness and growth.

Millions of businesses worldwide use Google (and other search engines like Bing) to advertise and reach millions of new customers every day. You don’t have to start with a huge budget, in some sectors a daily budget of as low as £5 per day can be enough to get started.

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PPC Brings Results Quickly

Unlike SEO, PPC can show a great return very quickly, and can bring in new business within weeks, even days of your campaigns being set up.

It Strengthens Your Brand

Even when ads don’t bring in the leads you desire, your brand is strengthened purely through those searching for similar products and services seeing your ad.

PPC Is Cost Effective

PPC results are highly measurable, meaning you can track the cost of your leads or sales, and make sure you are always making a profit on your ad spend.

Target The Right People

PPC allows you to target people in locations relevant to your business, using keywords they actually search for. You can show ads to people searching for your exact products and services.

What do ads on Google look like?

There are a wide range of ad types you can use on Google to advertise your business. The best kind for you will depend on you budget and goals. Below are some examples.

google search page diagram

Tools To Help Get Your Business Noticed Online

small business ppc

Google Ads

Google Ads (formerly AdWords) is a pay per click (PPC) advertising service by Google for all types of small and large businesses wanting to show ads on Google. With Google Adwords account management you can show ads to people who are searching for your exact products or services. Plus, you only pay when someone actually visits your site or performs a valuable action. 

small business ppc servicesGoogle My Business

Google My Business is a free and easy-to-use tool for businesses, brands, artists and organisations to manage their online presence across Google, including Search and Maps. Using Google My Business will help potential customers to find you, especially if you serve people locally.

small business ppc services

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports on your website traffic. It’s an amazingly powerful tool that can give you invaluable insights like where your customers are based, what their interests are and how they interact with your website.

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