Google Ads is Google’s advertising platform that allows businesses to advertise across the internet and drive traffic to a website or landing page. Google Ads is one of the most popular advertising platforms in the world today.

Google Ads is a PPC Marketing platform, that works by allowing you to show ads to highly targeted audiences, or on specific search keywords, websites and more. Google Ads uses a PPC advertising model, meaning you only pay for actual actions like clicks on your ads, instead of paying up front.

What you spend on Google Ads advertising, should be based what you want to achieve. Generally, most businesses start by spending £10-£50 per day on Google Ads, but your daily budget should be specific to your unique strategy.

Google Ads  works well for most businesses, if it is set up correctly and used with the right strategy. Google estimates that Google Ads (the most popular PPC advertising platform) delivers $8 for every $1 spent.

No! Getting started is surprisingly quick and easy… but doing it right and getting the best results takes a little more time and effort up front. You’ll enjoy the best return on your ad spend, if you make sure your strategy, campaign set up and landing pages are all strong before you start spending.