What is Google Ads


What is Google Ads?

Google Ads (formerly Google Adwords) is a marketing platform created by Google that allows businesses to show ads across a huge network of placements and websites online, including the Google Search Network, Display Network and Youtube.

Below is a short video by Google that will tell you more about Google Ads.

Google Ads Quick FAQ

What is Google Ads?

Google Ads is Google’s advertising platform that allows businesses to advertise across the internet and drive traffic to a website or landing page. Google Ads is one of the most popular advertising platforms in the world today.

How does Google Ads work?

Google Ads is a PPC Marketing platform, that works by allowing you to show ads to highly targeted audiences, or on specific search keywords, websites and more. Google Ads uses a PPC advertising model, meaning you only pay for actual actions like clicks on your ads, instead of paying up front.

How much does Google Ads cost?

What you spend on Google Ads advertising, should be based what you want to achieve. Generally, most businesses start by spending £10-£50 per day on Google Ads, but your daily budget should be specific to your unique strategy.

Will Google Ads work for my business?

Google Ads  works well for most businesses, if it is set up correctly and used with the right strategy. Google estimates that Google Ads (the most popular PPC advertising platform) delivers $8 for every $1 spent.

Is it hard to start Google Ads?

No! Getting started is surprisingly quick and easy… but doing it right and getting the best results takes a little more time and effort up front. You’ll enjoy the best return on your ad spend, if you make sure your strategy, campaign set up and landing pages are all strong before you start spending.

The Benefits Of Google Ads

Reach Millions Of People

Billions of searches happen on Google every minute across the world, and your business can make the most of them by showing only for those that are most relevant.

Easily Measurable

The performance of your Adwords campaigns can be checked and optimised at any time. Your budget can also be adjusted as and when you need.

Control Your Costs

Through the use of proper tracking, the costs of sales and leads created by your campaigns can be measured and optimised over time to maximise profit and return on your investment.

There are so many benefits to using Google Ads to advertise your business online. Through the Google Ads platform you can reach millions of potential new customers and generate more sales affordably. With all of the amazing ad types and options available it may seem daunting or confusing if you’re new to online advertising, but we’re here to help!

Call to find out more or get free advice 01543 520 241

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