So perhaps you know how many leads you are getting on a daily or weekly basis, but lots of business owners don’t effectively track their lead sources…
And of course, it’s a big mistake. When you use multiple marketing channels for your business, it’s crucial for you to figure out which ones work best so you can continue to optimise your campaigns and improve ROI. That’s why lead tracking needs to be a key part of a sales optimization strategy. However, tracking leads can become a challenge depending on your set up. So, the question is – how do you track leads effectively? Below, we’ll tell you about the best ways of tracking leads for your business.
Using Google Analytics
Google Analytics offers a great way to analyze your site’s web statistics. Its tools are designed to make it easy for you to analyse site traffic sources, as well as visitor behavior but Google Analytics can also be an effective lead tracking tool. Through the use of goal tracking, you can easily use Google Analytics to track different types of leads, usually with minimal setup and coding.
It’s pretty easy to create a goal in Google Analytics. The simplest way is to create a goal based on a thank you page url. If you would like to find how to create a goal in Google Analytics, go to this page!
Using Tracking URL’s
Another good way to track leads on your site is to use tracking URLs. Tracking URL’s are usually used alongside Google Analytics but can also be used with other tracking tools too. It makes sense for you to utilise URL campaign tracking especially if you use email marketing campaigns. All you need to do is to create a unique URL for each campaign. The easiest way to do this, is to use Google’s URL Builder.
Make sure to keep the parameters clear and easy to understand. Also keep in mind that any source you add in the URL, will override Google Analytics default channel or source in your reports. Here is any example of a tracking URL you might create for a spring email campaign.
You can see the seperate parts of the URL that send each peice of information. The source would be mailchim, the medium email and the campaign spring_sale. There are almost countless ways you can use tracking URLs to better understand lead sources.
Hidden Form Fields
Hidden form fields offer great lead tracking opportunities. There are two ways you can use hidden form fields to track leads for your business. You can add a hidden form field to a channel specific landing page, or use hidden form fields in combination with URL parameters. When a new user comes to your website or landing page the hidden field is filled dynamically and as a result, the hidden form field will contain the lead source. What’s great about hidden form fields is that they are not visible to your site visitors but they give you control at the page or even specific form level. Visit this page to learn how to add a hidden field to a landing page form.
Using CRM Systems
You’ll be able to manage your lead tracking process more effectively if you choose the right type of CMR system for your business. It’s worth noting that there is no shortage of CMR systems available on the market these days. However, if you are planning to use a CMR system to track your leads then you need to pick one the meets your needs in the best possible way. When selecting a CMR system for your business, you should pay close attention to its features and pricing. Obviously, it would be better for you to pick a CMR system that comes with advanced reports and analytics tools in the long run, but prices can be high. So, only pay for what you actually need, make sure you spend the time getting to know your CRM system and make sure you actually integrate it into the way your business works. There are a wide range of CRM systems that can adapt to what you need. From more robust options like ZoHo and Hubspot, to options to better suit simple funnel tracking like Pipedrive and even ProsperWorks that will plug directly into Google apps. Whatever you choose, utilising a CRM system correctly will have a huge positive impact on your team’s lead tracking efforts and business success.
Using Promo Codes
Business owners as well as marketers can benefit from using promo codes in a number of ways. It’s a great idea to use promo codes to attract new clients and business, but they can also be used for tracking leads from specific campaigns or landing pages. So, if a user comes to your website and uses a promo code when making a purchase, you’ll find it easy to track that lead back to the source.
Thank you so much for reading our article, we hope you found it useful. If you choose A L Roberts Digital for pay per click advertising services, you can rest assured that our experts will do everything they can to help you get the most out of your lead tracking efforts as well as your PPC advertising campaigns!