Ultamodan Fashion PPC Case Study

Brand new store profitable in just 4 months, now with 325% ROAS

This client came to us with a brand new ecommerce store, looking to drive traffic to their new website and generate revenue with the aim of profitability within a 6 month period. In less than 4 months we helped Ultamodan reach that goal, and achieve an excellent festive period despite a small starting budget.

With especially tight margins, selecting the right products and scaling based on ROI was key. With several months of optimising and steadily increasing the budget from what was initially very low, campaigns are now generating over 300% ROAS.

Not only have we created and optimised an effective Google Shopping campaign that continues to drive sales, but we worked with the client to optimise their online store and improve their ecommerce conversion rate month on month. You can see the light blue line on the graph which represents the ecommerce conversion rate.

Key Actions 

• Developed an PPC effective strategy from day one, even with a limited starting budget. This has then been adapted accordingly as revenue and budget has scaled based on ROI.
• Created an effective Google Shopping campaign, focused on ROAS to generate as much value as possible despite a large product inventory and small profit margins. This involved conversion tracking optimisation, initial feed set up and data quality optimisation.
• On-going website CRO consulting to help improve the store conversion rate over time
• Use of effective re-marketing to help continue boosting ROI and increase value from target audiences