Fashion Brand PPC Case Study

Ultamodan Fashion Store PPC Case Study

Brand new store profitable in just 4 months, now with 325% ROAS

This client came to us with a brand new ecommerce store, looking to drive traffic and generate revenue with the aim of profitability within a 6 month period. In less than 4 months we helped Ultamodan reach that goal, and achieve an excellent festive period.

With especially tight margins, that we knew would be challenging, selecting the right products was key. With several months of optimising and steadily increasing the budget from what was initially very low, campaigns are now generating over 300% ROAS.

 

Not only have we created and optimised an effective Google Shopping campaign that continues to drive sales, but we worked with them to optimise their online store and improve their ecommerce conversion rate month on month.

Key Actions 

  • Developed an PPC effective strategy from day even with a limited starting budget. This has then been adapted accordingly as revenue and budget has scaled.
  • Created an effective Google Shopping campaign, focused on ROAS to generate as much value as possible despite a large product inventory and small profit margins
  • On-going website CRO consulting to help improve the store conversion rate

This client benefited from…

PPC for ecommerce
conversion optimisation